For Secrets In The Snow, we were going for a cinematic style, and the spot builds to a dramatic crescendo climaxing with a creepy jump-scare. My producer and I were very proud of this spot, and its nomination for a Promax award in the Television Movie Promo category rewarded our efforts. Unfortunately, it didn’t win, but it was edged out by another spot I edited for Salt-n-Pepa: The Movie. You could say I was a victim of my own success!