When the show Devious Maids, created by Marc Cherry, was first developed, it was the biggest show that Lifetime had ever attempted. Needless to say, it was a big honor working on this series launch campaign. It was a challenge that I was ready for, and we went through countless revisions that took months to create this fun clip spot along with a whole host of other content for the launch. Although you may be working on short-form content, you have to be ready for the long haul because you never know where the road’s going to lead.